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Global Sport Sponsorship

John M. Amis, T. Bettina Cornwell, "Global Sport Sponsorship"
2005 | pages: 291 | ISBN: 1845200802 | PDF | 2,3 mb

Estimated to have an annual worth of $24.8 billion dollars, the global sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. This text provides a comprehensive, multi-disciplinary analysis of this relationship. Topics covered include the strategic nature of global sport sponsorship; the role of celebrities in global advertising; the utilization of sponsorship in the construction of global alliances; and more.

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